OTIF
OTIF (On-Time In-Full) measures the share of orders that arrive both on the promised date and complete, with nothing short or missing. It is one of the toughest and most honest service metrics because an order fails OTIF if it misses on either dimension — timing or completeness.
OTIF is widely used by retailers and manufacturers to hold suppliers accountable, often with financial penalties for shortfalls. Improving it usually means better forecasting, inventory positioning and transport reliability together.
Why is OTIF lower than on-time delivery?
Because an order must satisfy both conditions. An order that is on time but short still fails OTIF, so OTIF is always at or below the on-time rate.