Geotagging

Geotagging is the process of adding geographic location information — latitude and longitude coordinates, and sometimes altitude or place — to a piece of data such as a photo, document, record, shipment event or asset. It attaches a “where” to the data as metadata, so it can be mapped, searched and analysed by location.

In logistics and supply chain, geotagging is valuable for visibility and accountability: tagging shipment milestones, proof-of-delivery photos, inspection and damage reports, and asset positions with the exact location where they occurred. Combined with GPS-enabled devices and IoT trackers, geotagging lets a system show where a container was scanned, where a delivery was made, or where an event happened on a map — improving traceability, dispute resolution and operational insight. It underpins location-based tracking, geofencing (alerts when assets enter or leave defined areas), and route and delivery verification. Geotagging turns operational data into location-aware information, a foundation of real-time supply-chain visibility and analytics. It is a simple but powerful technique for connecting logistics events and assets to places.